Email sequences
Build a sequence that develops a conversation instead of repeating the same pitch. Write the first email, add useful follow-ups, and keep the recipient's context in view.
Set an initial message and follow-up steps with configured delays. Review each subject and body as part of the whole sequence. Templates and AI-assisted drafts can help you start, but the final message should reflect the recipient and your offer.
Enroll the intended contacts, choose a connected sending account, and configure campaign settings. Execution depends on campaign state, schedule, account limits, and recipient eligibility. An imported lead is not automatically a launched campaign.
Working incoming-mail synchronization is required for reply-aware behavior. Use stop-on-reply settings where appropriate and inspect the inbox for responses. Paused campaigns and out-of-office enrollments should be reviewed before resuming.
A useful sequence has a reason for each message. The first email introduces a relevant problem and your proposed next step. A later email can add an example, clarify a detail, or offer a useful resource. If every follow-up only asks whether the first email was seen, the sequence adds repetition without helping the recipient make a decision.
Write the sequence as a whole before launching. Check whether the subject and body make sense for the selected audience, whether personalization fields have reliable values, and whether the final step still fits the tone of the first. Avoid unsupported claims about the recipient's company. If you cannot verify a detail, leave it out or describe the situation without presenting speculation as research.
Scheduling is a configuration decision, not a delivery promise. Follow-up delays interact with campaign state, sending settings, mailbox limits, and recipient eligibility. An opt-out or paused enrollment should change what happens next. Keep incoming synchronization working so that reply-aware behavior has the information it needs.
A practical walkthrough
| What you notice | What to check |
|---|---|
| A sequence remains a draft | Saving content does not launch a campaign. Review and explicitly launch when ready. |
| An enrollment is paused | Inspect the reason and recipient context before resuming; do not override an opt-out. |
| A follow-up is late | Check schedule eligibility, delays, campaign state, and the selected mailbox's health and limits. |
No. It drafts a sequence. Saving a campaign draft and launching a campaign are separate steps.
The campaign may be paused, outside its configured schedule, limited by the mailbox, or unable to send to an ineligible recipient. Check campaign and account status first.