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Cold email meeting rate calculator
Calculate the percentage of unique contacted people who booked at least one meeting.
Prepare your inputs
Deduplicate both groups by person for the chosen cohort. A person booking two meetings contributes one outcome. Decide whether the report concerns booked, held or qualified meetings before collecting counts.
Runs in this browser. Inputs are not sent by this tool or saved in browser storage. Start with the fictional example; use redacted text for reviews.
How it works
This tool uses unique contacted people with a booked meeting divided by all unique contacted people in the cohort. It does not use replies as the denominator.
Worked example
Eight people with a booked meeting among 400 contacted people produce 2.00%. Eight calendar events could represent fewer than eight people, which would require a different numerator.
Limits and interpretation
Attribution, cancellations and no-shows need separate reporting. A booked meeting is not automatically qualified pipeline or revenue.
Examples are synthetic, not customer results. Zintara practical guide library